This is cool, thanks for the write-up! I didn’t know about the bad application->ticket conversion rate, that explains a lot of the otherwise annoyingly aggressive messaging (I think I got 10+ emails and 10+ FB notifications about it… I wasn’t able to go because it conflicted with Gen Con, which I had already agreed to go to with my friends.).
As for Facebook ads and retargeting ads, have you thought of hiring a digital marketing agency? (Conflict of interest notice: I work in a digital marketing agency.) I usually see higher return on ad spend than 2:1 from digital marketing agencies which leads me to think there might be missing money on the table, but I also understand that EA Global is a very unique product that may be difficult to sell. You may also be able to hire someone who is EA inclined but has more digital marketing experience, such as optimizing FB/social advertising campaigns. (Other things like paid search campaigns could be huge for 80K too, especially because I’d guess their keywords are not very competitive.)
...I also didn’t know about Jason Matheny. That’s really cool too!
This is cool, thanks for the write-up! I didn’t know about the bad application->ticket conversion rate, that explains a lot of the otherwise annoyingly aggressive messaging (I think I got 10+ emails and 10+ FB notifications about it… I wasn’t able to go because it conflicted with Gen Con, which I had already agreed to go to with my friends.).
As for Facebook ads and retargeting ads, have you thought of hiring a digital marketing agency? (Conflict of interest notice: I work in a digital marketing agency.) I usually see higher return on ad spend than 2:1 from digital marketing agencies which leads me to think there might be missing money on the table, but I also understand that EA Global is a very unique product that may be difficult to sell. You may also be able to hire someone who is EA inclined but has more digital marketing experience, such as optimizing FB/social advertising campaigns. (Other things like paid search campaigns could be huge for 80K too, especially because I’d guess their keywords are not very competitive.)
...I also didn’t know about Jason Matheny. That’s really cool too!