This is such a great question. We considered a very limited pool of ideas, for a very limited amount of time. I think the closest competitor was Career for Good.
The thinking being, that we can always get something up, test if there’s actually interest in this, before actually spending significant resources into the branding side of things.
One con of the current name is that it could elicit some reactions
I agree that seems to being played out here! This could pose a good reason to change the name
It might be largely down to whether someone interprets better as “better than I might otherwise do” or “better than others’ careers”
In case there was any doubt, we didn’t intend to say “Better than others”. The fact that Bettercareers.com was taken was seen by myself as a positive update
This is such a great question. We considered a very limited pool of ideas, for a very limited amount of time. I think the closest competitor was Career for Good.
The thinking being, that we can always get something up, test if there’s actually interest in this, before actually spending significant resources into the branding side of things.
I agree that seems to being played out here! This could pose a good reason to change the name
In case there was any doubt, we didn’t intend to say “Better than others”. The fact that Bettercareers.com was taken was seen by myself as a positive update