Yes, this is a good point you raise. As you mention, I don’t think the same rules apply to every context and given that EV Ops (and any of the CEA brands/sub-brands) are central components to the entire movement, there is little issue with them using ‘Effective’. They may still face some issues with cannibalisation, though as you suggest EV Ops is so niche and inward facing that it needn’t play by the same rules. My post here is referring to satellite organisations emerging from, surrounding and across the movement, not the central founding components.
I’m going to edit the post to make this clear as my post is not a criticism of this particular use of the term and their recent name change.
FWIW, I have to correct myself every time I read EV Ops that it’s not Expected Value Ops. (That being said, I don’t know anything about marketing; n=1)
Hey Sanjay, thanks for your message.
Yes, this is a good point you raise. As you mention, I don’t think the same rules apply to every context and given that EV Ops (and any of the CEA brands/sub-brands) are central components to the entire movement, there is little issue with them using ‘Effective’. They may still face some issues with cannibalisation, though as you suggest EV Ops is so niche and inward facing that it needn’t play by the same rules. My post here is referring to satellite organisations emerging from, surrounding and across the movement, not the central founding components.
I’m going to edit the post to make this clear as my post is not a criticism of this particular use of the term and their recent name change.
FWIW, I have to correct myself every time I read EV Ops that it’s not Expected Value Ops. (That being said, I don’t know anything about marketing; n=1)