Thanks Peter—I do agree that marketing and communications could do with being more highly prioritised, broadly speaking. I hope to at least provide some of the basic knowledge that might help others stay away from some of the easy traps to fall into.
Great post.
Top firms routinely pay $$$ for expert help with naming.
The fact that many EA groups neglect the basics of naming is part of a broader failure to take branding seriously. 🤦♂️
Renaming my current project “Effective Banana”.
Thanks Peter—I do agree that marketing and communications could do with being more highly prioritised, broadly speaking. I hope to at least provide some of the basic knowledge that might help others stay away from some of the easy traps to fall into.
I love the disagree votes happening here.