The switch from “GWWC pledge” to “10% pledge” makes a lot of sense to me. I’m less sure about the coloured diamond logos. Is there any particular reason for choosing orange? Have you considered the potential for confusion with the Liberal Democrats in the UK?
Hi Andrew—we did notice the similarity many months ago when we started planning the launch—but with the election being called a few weeks ago, the comparison has definitely gotten more noticeable.
At the time, we thought it wasn’t a big issue, and once the election is over, I suspect it will go back to being much less of an issue as well. Keeping in mind that less than a quarter of our community is in the UK—and the symbol doesn’t have any clear association outside the UK.
Partly we are using the little orange diamond because it fits nicely with our GWWC logo having a small diamond, and the only two diamond emoji colours are orange and blue—and blue didn’t fit as well with our colour palette.
My hope is that by the next election cycle, the Lib Dems feel like they need to adopt a new symbol because the 🔸10% Pledge is so prominent!
When I saw these emojis popping up on EA twitter accounts, I wondered if the Lib Dems had announced some animal welfare policy I hadn’t heard about or something.
The switch from “GWWC pledge” to “10% pledge” makes a lot of sense to me. I’m less sure about the coloured diamond logos. Is there any particular reason for choosing orange? Have you considered the potential for confusion with the Liberal Democrats in the UK?
Hi Andrew—we did notice the similarity many months ago when we started planning the launch—but with the election being called a few weeks ago, the comparison has definitely gotten more noticeable.
At the time, we thought it wasn’t a big issue, and once the election is over, I suspect it will go back to being much less of an issue as well. Keeping in mind that less than a quarter of our community is in the UK—and the symbol doesn’t have any clear association outside the UK.
Partly we are using the little orange diamond because it fits nicely with our GWWC logo having a small diamond, and the only two diamond emoji colours are orange and blue—and blue didn’t fit as well with our colour palette.
My hope is that by the next election cycle, the Lib Dems feel like they need to adopt a new symbol because the 🔸10% Pledge is so prominent!
When I saw these emojis popping up on EA twitter accounts, I wondered if the Lib Dems had announced some animal welfare policy I hadn’t heard about or something.