I think it would be helpful if some big orgs at least might be willing to suggest what that might look like (again not as a headline, and maybe not even from your org)
When I think of organizations that have pulled something close to that off, I think of very personal high-touch organizations, rather than ones with a few-to-many communication strategy. For instance, some nuns and monks (or equivalents) in various faith traditions live very simply for various reasons—one of which is often to devote more resources to caring for the poor. That’s not a level of commitment that an organization can hope to inspire very much through a website, video, or other low-cost-per-recipient forms of communication.
When I think of organizations that have pulled something close to that off, I think of very personal high-touch organizations, rather than ones with a few-to-many communication strategy. For instance, some nuns and monks (or equivalents) in various faith traditions live very simply for various reasons—one of which is often to devote more resources to caring for the poor. That’s not a level of commitment that an organization can hope to inspire very much through a website, video, or other low-cost-per-recipient forms of communication.