I think the “heart in a lightbulb” insignia for EA is a great design choice and excellent for outreach, but there is no such communicable symbol for utilitarianism. Companies know to spend much on design for outreach since visualization is not superfluous. I do not think the optimal spending is $0, as is currently the case.
A point of the competition is finding a visual way of communicating a salient idea about utilitarianism suitable for broader outreach. I do not know what part is best to communicate or how best to communicate it—that’s part of the reason for the competition.
I think the “heart in a lightbulb” insignia for EA is a great design choice and excellent for outreach, but there is no such communicable symbol for utilitarianism. Companies know to spend much on design for outreach since visualization is not superfluous. I do not think the optimal spending is $0, as is currently the case. A point of the competition is finding a visual way of communicating a salient idea about utilitarianism suitable for broader outreach. I do not know what part is best to communicate or how best to communicate it—that’s part of the reason for the competition.