We were already part of Anima International when we were Assiettes Végétales. So the name change was about better reflecting the new strategy. But we were also thinking for some time that having such a specific name tied to a specific strategy (“Assiettes Végétales”) was bad for strategic flexibility.
We were already part of Anima International when we were Assiettes Végétales. So the name change was about better reflecting the new strategy. But we were also thinking for some time that having such a specific name tied to a specific strategy (“Assiettes Végétales”) was bad for strategic flexibility.