I’m wondering how you changed from Assiettes Végétales to Anima. Was it just a name change to better reflect the new strategy or a merger to Anima International (if it’s also called that in non-profits)?
We were already part of Anima International when we were Assiettes Végétales. So the name change was about better reflecting the new strategy. But we were also thinking for some time that having such a specific name tied to a specific strategy (“Assiettes Végétales”) was bad for strategic flexibility.
Congrats on making a brave strategic change!
I’m wondering how you changed from Assiettes Végétales to Anima. Was it just a name change to better reflect the new strategy or a merger to Anima International (if it’s also called that in non-profits)?
We were already part of Anima International when we were Assiettes Végétales. So the name change was about better reflecting the new strategy. But we were also thinking for some time that having such a specific name tied to a specific strategy (“Assiettes Végétales”) was bad for strategic flexibility.