Maybe the name doesn’t matter that much, but it will still have some effect. If we’re still early on in the name change process then the cost to change to a better name is basically nothing. So the cost-effectiveness of getting it right is actually extremely high.
If we’re still early on in the name change process then the cost to change to a better name is basically nothing.
I think the point where the “cost to change to a better name is basically nothing” has long past, at the point where they have published a brand new set of digital assets, done journalist interviews, etc. :)
(I am expecting the new name is going to stick around!)
Maybe the name doesn’t matter that much, but it will still have some effect. If we’re still early on in the name change process then the cost to change to a better name is basically nothing. So the cost-effectiveness of getting it right is actually extremely high.
I think the point where the “cost to change to a better name is basically nothing” has long past, at the point where they have published a brand new set of digital assets, done journalist interviews, etc. :)
(I am expecting the new name is going to stick around!)