Maybe not popular opinion but I am indifferent to these “ecosystem” enablers. I must add that I’m in now way an expert on the MII, the people or their direct output. Im talking in more general terms.
If I might venture, we need less “brand collabs” and connectors and more doers in the lab. Progress in this area has been slow and there is no compelling argument that contemporary animal-free materials are less harmful overall.
Ultimately, the proof is in the pudding and if we as consumers can actually buy these on our local high street.
I always like to point people towards the story of PET or Dyneema for a bit of colour on how concentrated we have to be on an idea.
I agree that the key bottlneck in alt proteins and next gen materials is “doers in the lab”, and that is a key goal of the GFI and was a key goal of MII. I also agree that a key factor is whether consumers can buy a great product. But surely you agree that getting a product to market and in the hands of consumers is about far more than simply making a great product?
People won’t go into a field if they don’t think anyone will care about their research. They won’t found companies and recruit those lab scientists if don’t think there is consumer demand. Governments won’t fund it if they don’t think consumers (aka voters) care.
Maybe not popular opinion but I am indifferent to these “ecosystem” enablers. I must add that I’m in now way an expert on the MII, the people or their direct output. Im talking in more general terms.
If I might venture, we need less “brand collabs” and connectors and more doers in the lab. Progress in this area has been slow and there is no compelling argument that contemporary animal-free materials are less harmful overall.
Ultimately, the proof is in the pudding and if we as consumers can actually buy these on our local high street.
I always like to point people towards the story of PET or Dyneema for a bit of colour on how concentrated we have to be on an idea.
I agree that the key bottlneck in alt proteins and next gen materials is “doers in the lab”, and that is a key goal of the GFI and was a key goal of MII. I also agree that a key factor is whether consumers can buy a great product. But surely you agree that getting a product to market and in the hands of consumers is about far more than simply making a great product?
People won’t go into a field if they don’t think anyone will care about their research. They won’t found companies and recruit those lab scientists if don’t think there is consumer demand. Governments won’t fund it if they don’t think consumers (aka voters) care.