I think for most people who hadn’t heard of EA, it’s very unlikely that they’ll start searching for it online after hearing about it briefly on daytime TV. For those that have already heard about EA it may just reinforce what they already think about it, some positive and some negative. Even just the phrase effective altruism can be interpreted as arrogant if you don’t spend some time explaining what you mean.
I prefer people to have high value impressions when they come across EA, whether that’s online/in person, rather than having more but less valuable touch points.
I think for most people who hadn’t heard of EA, it’s very unlikely that they’ll start searching for it online after hearing about it briefly on daytime TV. For those that have already heard about EA it may just reinforce what they already think about it, some positive and some negative. Even just the phrase effective altruism can be interpreted as arrogant if you don’t spend some time explaining what you mean.
I prefer people to have high value impressions when they come across EA, whether that’s online/in person, rather than having more but less valuable touch points.