Thanks for pointing that out. I also get a sense that people are getting more traction than brands in EA twitter. Before my initial social media study I followed very few EA orgs on Twitter and I wasn’t getting exposed to new ones, whereas prominent individuals were popping up.
Perhaps orgs should be trying that out. I expect some friction—people who already use social media in a personal capacity may want to keep it separate from their job, while others are consciously off the platforms and actively against spending time on them. Maybe people could just get secondary, job-aligned accounts.
I’m definitely a fan on Twitter of mixing being a prominent org spokesperson with also having a very independent and personal voice. I’m curious how that comes across.
Thanks for pointing that out. I also get a sense that people are getting more traction than brands in EA twitter. Before my initial social media study I followed very few EA orgs on Twitter and I wasn’t getting exposed to new ones, whereas prominent individuals were popping up.
Perhaps orgs should be trying that out. I expect some friction—people who already use social media in a personal capacity may want to keep it separate from their job, while others are consciously off the platforms and actively against spending time on them. Maybe people could just get secondary, job-aligned accounts.
I’m definitely a fan on Twitter of mixing being a prominent org spokesperson with also having a very independent and personal voice. I’m curious how that comes across.