Thanks for your comment and feedback. I work on the events team, so just responding to a few things:
Asking people at the end of a conference how many people they’d hypothetically feel comfortable asking for a favor seems akin to asking kids at the end of summer camp how many friends they made that they plan to stay in touch with; if you asked even a month later you’d probably get a much lower number
We do ask attendees about the number of new connections they made at an event a few months later and FYI it’s (surprisingly, for the reasons you describe) roughly the same. LTR dips slightly lower a few months after the event, but not by much.
I agree it’s an imperfect metric though, and we’re exploring whether different survey questions can give us better info. As you note, we also supplement this with the LTR score as well as qualitative analysis of written answers and user interviews. You can look at some more thorough analyses in my recent sequence, I’d love more feedback there.
I found it interesting that the scores for EAG and EAGX look pretty similar.
Just to note that I don’t think LTR closely tracks the overall value of the event either. We find that events that reach a lot of new people often get high LTRs (but not always) so a high LTR score at an EAGx event could be due to first-timers feeling excited/grateful to attend their first event which I think is a meaningfully good thing but perhaps worth mentioning.
What percentage of EAG/x attendees completed a survey?
It’s usually 20 − 50% of attendees in the surveys referenced by the data you see. Thanks for the suggestion of including no. of respondents.
Thanks for sharing the survey response rate, that’s helpful info. I’ve shared some other thoughts on specific metrics via a comment on your other post.
Thanks for your comment and feedback. I work on the events team, so just responding to a few things:
We do ask attendees about the number of new connections they made at an event a few months later and FYI it’s (surprisingly, for the reasons you describe) roughly the same. LTR dips slightly lower a few months after the event, but not by much.
I agree it’s an imperfect metric though, and we’re exploring whether different survey questions can give us better info. As you note, we also supplement this with the LTR score as well as qualitative analysis of written answers and user interviews. You can look at some more thorough analyses in my recent sequence, I’d love more feedback there.
Just to note that I don’t think LTR closely tracks the overall value of the event either. We find that events that reach a lot of new people often get high LTRs (but not always) so a high LTR score at an EAGx event could be due to first-timers feeling excited/grateful to attend their first event which I think is a meaningfully good thing but perhaps worth mentioning.
It’s usually 20 − 50% of attendees in the surveys referenced by the data you see. Thanks for the suggestion of including no. of respondents.
Thanks for sharing the survey response rate, that’s helpful info. I’ve shared some other thoughts on specific metrics via a comment on your other post.