I appreciated this. Do you have any thoughts on rules of thumb for whether and how much to use social media, given that the opportunity cost is often doing some other form of work?
Personally, I feel pretty confused about this. Sometimes I’ve had successful tweets and have felt worth it. Other times I’ve spent a couple of hours tweeting about something I thought would be really interesting, but which gets basically no engagement, and have concluded I’m wasting my time.
Some thoughts: - what do you want from social media? - what kind of work is it displacing?
Some examples:
”I want to network with specific people on twitter.”
Maybe you already can. Have you tried messaging or interacting with the kinds of people you want to talk to. You might not need to spend much time at all.
”I want potential hirees to hear about me”
Growing a following of EAs/altruistic folks is not that hard by posting content from your org. Then maybe post when you want to.
”I want to lead a conversation on the work my org does”
I think even then you can do this on a few tweets a day.
In general I’d recommend posting when it gives you energy and when you have something important to report. Your time is so valuable that probably I don’t think you should be carving out time to tweet.
In terms of engagement, I think it’s a lottery. If you tweet enough some will get a lot of attention and you’ll slowly gain followers. Happy to have a call some time. calendly
I appreciated this. Do you have any thoughts on rules of thumb for whether and how much to use social media, given that the opportunity cost is often doing some other form of work?
Personally, I feel pretty confused about this. Sometimes I’ve had successful tweets and have felt worth it. Other times I’ve spent a couple of hours tweeting about something I thought would be really interesting, but which gets basically no engagement, and have concluded I’m wasting my time.
Some thoughts:
- what do you want from social media?
- what kind of work is it displacing?
Some examples:
”I want to network with specific people on twitter.”
Maybe you already can. Have you tried messaging or interacting with the kinds of people you want to talk to. You might not need to spend much time at all.
”I want potential hirees to hear about me”
Growing a following of EAs/altruistic folks is not that hard by posting content from your org. Then maybe post when you want to.
”I want to lead a conversation on the work my org does”
I think even then you can do this on a few tweets a day.
In general I’d recommend posting when it gives you energy and when you have something important to report. Your time is so valuable that probably I don’t think you should be carving out time to tweet.
In terms of engagement, I think it’s a lottery. If you tweet enough some will get a lot of attention and you’ll slowly gain followers. Happy to have a call some time. calendly