Oh cool. Yeah I had heard that they have been experimenting and have had some success advertising on podcasts. I didn’t know though that they’ve advertised on more than 35 already. I wonder if they’re going to try sponsoring YouTube videos next. Not running YouTube ads, but paying so they can be mentioned by a YouTuber with a somewhat EA-aligned audience. I think Lex Fridman would be a good example. He interviewed Will MacAskill this year. Maybe that would be worth trying out.
Hey Prabhat, yeah I’m aware of Kurzgesagt, and am happy they have videos on topics related to EA. But they’ve never specifically mentioned EA or GiveWell yet. I think either of those happening could have a large effect.
It looks like GiveWell may have advertised on more than 35 podcasts! They talk about their podcast advertising here and here.
Oh cool. Yeah I had heard that they have been experimenting and have had some success advertising on podcasts. I didn’t know though that they’ve advertised on more than 35 already. I wonder if they’re going to try sponsoring YouTube videos next. Not running YouTube ads, but paying so they can be mentioned by a YouTuber with a somewhat EA-aligned audience. I think Lex Fridman would be a good example. He interviewed Will MacAskill this year. Maybe that would be worth trying out.
Hey Brian, this might be of relevance to you!
https://forum.effectivealtruism.org/posts/NoQubcRa4aMb2zB3Y/prabhat-soni-s-shortform?commentId=w9dR5BiGMQqYhZ3NL
Hey Prabhat, yeah I’m aware of Kurzgesagt, and am happy they have videos on topics related to EA. But they’ve never specifically mentioned EA or GiveWell yet. I think either of those happening could have a large effect.