GiveWell is a sponsor of the latest podcast episode of Tim Ferriss, the best-selling author and podcaster. I am a fan of Tim Ferriss and his podcast, and I think GiveWell sponsoring his podcast will lead to thousands of people learning about GiveWell, and subsequently donating to GiveWell and/or their top charities based on his recommendation.
I wouldn’t be surprised if GiveWell got at least a 4x return on donations by sponsoring this podcast. I am really happy to see GiveWell mentioned on his podcast, and I think Tim gave a really personal spiel in his recommendation of them! He even mentioned that his podcast episode with William MacAskill in 2015 led to at least $100,000 of organic donations to GiveWell and/or its charities (based on donors organically attributing them to Tim Ferriss).
Oh cool. Yeah I had heard that they have been experimenting and have had some success advertising on podcasts. I didn’t know though that they’ve advertised on more than 35 already. I wonder if they’re going to try sponsoring YouTube videos next. Not running YouTube ads, but paying so they can be mentioned by a YouTuber with a somewhat EA-aligned audience. I think Lex Fridman would be a good example. He interviewed Will MacAskill this year. Maybe that would be worth trying out.
Hey Prabhat, yeah I’m aware of Kurzgesagt, and am happy they have videos on topics related to EA. But they’ve never specifically mentioned EA or GiveWell yet. I think either of those happening could have a large effect.
GiveWell is a sponsor of the latest podcast episode of Tim Ferriss, the best-selling author and podcaster. I am a fan of Tim Ferriss and his podcast, and I think GiveWell sponsoring his podcast will lead to thousands of people learning about GiveWell, and subsequently donating to GiveWell and/or their top charities based on his recommendation.
I wouldn’t be surprised if GiveWell got at least a 4x return on donations by sponsoring this podcast. I am really happy to see GiveWell mentioned on his podcast, and I think Tim gave a really personal spiel in his recommendation of them! He even mentioned that his podcast episode with William MacAskill in 2015 led to at least $100,000 of organic donations to GiveWell and/or its charities (based on donors organically attributing them to Tim Ferriss).
It looks like GiveWell may have advertised on more than 35 podcasts! They talk about their podcast advertising here and here.
Oh cool. Yeah I had heard that they have been experimenting and have had some success advertising on podcasts. I didn’t know though that they’ve advertised on more than 35 already. I wonder if they’re going to try sponsoring YouTube videos next. Not running YouTube ads, but paying so they can be mentioned by a YouTuber with a somewhat EA-aligned audience. I think Lex Fridman would be a good example. He interviewed Will MacAskill this year. Maybe that would be worth trying out.
Hey Brian, this might be of relevance to you!
https://forum.effectivealtruism.org/posts/NoQubcRa4aMb2zB3Y/prabhat-soni-s-shortform?commentId=w9dR5BiGMQqYhZ3NL
Hey Prabhat, yeah I’m aware of Kurzgesagt, and am happy they have videos on topics related to EA. But they’ve never specifically mentioned EA or GiveWell yet. I think either of those happening could have a large effect.