This is potentially a landmark event for EA, and TBH i’m relieved to know competent and smart people are being proactive about it.
Here are some ideas I’d consider:
1. Create content addressing potential objections/concerns about EA that the show might raise among a general audience. That way, if/when people search for these topics, they’re more likely to come across content that presents EA’s perspective. Of course, there’s no guarantee, but since (I think) most of this content already exists, reviewing/updating/restructuring seems a low-hanging fruit.
2. Maybe it’s too late for this, but I’d also consider creating SEO-focused pages targeting long-tail questions people might have after watching the show, especially “who is X?” or “what happened in Y?”-type questions.
3. Create a community of EA-friendly influencers and ask/pay them to watch the show and share their opinions right after the show is launched (particularly on how accurately it represents the core ideas of EA).
4. In the week of the launch, send a sort of “media kit” to influencers, journalists and movie commentators who are likely to discuss the show, explaining EA’s core ideas and providing useful context. A sort of “preventive PR”.
5. Pay mainstream Netflix/movie/shows influencers to cover the show. That would give EA the opportunity to provide enough context to make their perspective about EA at least accurate (and hopefully positive).
Overall, I think the main challenge is figuring out how to get EA’s perspective to travel through the channels that are most likely to amplify the show.
This is potentially a landmark event for EA, and TBH i’m relieved to know competent and smart people are being proactive about it.
Here are some ideas I’d consider:
1. Create content addressing potential objections/concerns about EA that the show might raise among a general audience. That way, if/when people search for these topics, they’re more likely to come across content that presents EA’s perspective. Of course, there’s no guarantee, but since (I think) most of this content already exists, reviewing/updating/restructuring seems a low-hanging fruit.
2. Maybe it’s too late for this, but I’d also consider creating SEO-focused pages targeting long-tail questions people might have after watching the show, especially “who is X?” or “what happened in Y?”-type questions.
3. Create a community of EA-friendly influencers and ask/pay them to watch the show and share their opinions right after the show is launched (particularly on how accurately it represents the core ideas of EA).
4. In the week of the launch, send a sort of “media kit” to influencers, journalists and movie commentators who are likely to discuss the show, explaining EA’s core ideas and providing useful context. A sort of “preventive PR”.
5. Pay mainstream Netflix/movie/shows influencers to cover the show. That would give EA the opportunity to provide enough context to make their perspective about EA at least accurate (and hopefully positive).
Overall, I think the main challenge is figuring out how to get EA’s perspective to travel through the channels that are most likely to amplify the show.
Great ideas as always, Igor. Thank you! I’ll reach out to you separately.