Is there a 2nd generation of corporate campaigns for chicken welfare in the works which would build upon the success of cage-free campaigns (hens) and the Better Chicken Commitment (broilers)?
I hope so one day, but I think it’s a long way away because there’s still so much scope in cage-free and BCC work. In particular, I view the corporate campaign priorities as:
Completing the EU and US transition to cage-free. They’re at ~60% and ~40% cage-free respectively, so there’s a lot of work to do to ensure that companies follow through on their cage-free pledges, most of which come due in 2025-26.
Increasing implementation of existing BCC and ECC commitments. Companies have been slow to implement their broiler welfare policies, especially on breed.
Securing new BCC and ECC commitments. Most European and American retailers haven’t yet committed to these critical broiler welfare reforms.
Implementing global and regional cage-free pledges. Cage-free is just starting in key Asian and Latin American markets, so there’s a lot of scope to increase percentages there with existing policies.
Securing new global and regional cage-free policies. I think most of the world’s biggest food companies now have global cage-free pledges, but a lot don’t, nor do a lot of regional food giants in Asia, LatAm, the Middle East, and Africa.
Is there a 2nd generation of corporate campaigns for chicken welfare in the works which would build upon the success of cage-free campaigns (hens) and the Better Chicken Commitment (broilers)?
I hope so one day, but I think it’s a long way away because there’s still so much scope in cage-free and BCC work. In particular, I view the corporate campaign priorities as:
Completing the EU and US transition to cage-free. They’re at ~60% and ~40% cage-free respectively, so there’s a lot of work to do to ensure that companies follow through on their cage-free pledges, most of which come due in 2025-26.
Increasing implementation of existing BCC and ECC commitments. Companies have been slow to implement their broiler welfare policies, especially on breed.
Securing new BCC and ECC commitments. Most European and American retailers haven’t yet committed to these critical broiler welfare reforms.
Implementing global and regional cage-free pledges. Cage-free is just starting in key Asian and Latin American markets, so there’s a lot of scope to increase percentages there with existing policies.
Securing new global and regional cage-free policies. I think most of the world’s biggest food companies now have global cage-free pledges, but a lot don’t, nor do a lot of regional food giants in Asia, LatAm, the Middle East, and Africa.