We haven’t funded much work around this because we haven’t yet found many interventions that we’re confident are tractable at scale. Traditionally, groups like The Humane League and Mercy for Animals did this (both the videos and the A/B testing), but I think they’ve largely dropped it.
My best bet for a group doing this today would be One Step for Animals. I appreciate their narrow focus on online videos to build concern for chickens, and their thoughtfulness with A/B testing and strategic placements. (One Step is not an OP grantee, but I personally donate to them.)
We haven’t funded much work around this because we haven’t yet found many interventions that we’re confident are tractable at scale. Traditionally, groups like The Humane League and Mercy for Animals did this (both the videos and the A/B testing), but I think they’ve largely dropped it.
My best bet for a group doing this today would be One Step for Animals. I appreciate their narrow focus on online videos to build concern for chickens, and their thoughtfulness with A/B testing and strategic placements. (One Step is not an OP grantee, but I personally donate to them.)