Thanks for doing this AMA, Lewis! To steal from the suggested questions, what do you think is behind the decline in plant-based meat sales? And what do you think are some good strategies to build career capital in the animal welfare space? Relatedly, what areas in animal welfare change are more skill/talent constrained?
I think the most likely causes of the decline in plant-based meat sales are:
A failure to meet consumers’ expectations on taste and perceived healthiness. There was a high trial rate with a lot repeat purchase rate.
A significant turn in the media and popular discussion on plant-based meat from overwhelmingly positive (and high volume) to largely negative (and low volume).
A reduced willingness to pay the price premium for plant-based meat in a period with higher inflation / a perceived cost-of-living crisis.
I think some good strategies to build career capital in the animal welfare spare are:
Read about current and past interventions in the space, e.g. through books like Ethics into Action and research like Rethink Priorities reports.
Attend movement events, like the Animal and Vegan Advocacy Summit, and volunteer with groups, e.g. with The Humane League.
Develop skills most in need in the animal welfare space, which I think include corporate outreach, campaigning, fundraising, people management, and operations.
Thanks for doing this AMA, Lewis! To steal from the suggested questions, what do you think is behind the decline in plant-based meat sales? And what do you think are some good strategies to build career capital in the animal welfare space? Relatedly, what areas in animal welfare change are more skill/talent constrained?
I think the most likely causes of the decline in plant-based meat sales are:
A failure to meet consumers’ expectations on taste and perceived healthiness. There was a high trial rate with a lot repeat purchase rate.
A significant turn in the media and popular discussion on plant-based meat from overwhelmingly positive (and high volume) to largely negative (and low volume).
A reduced willingness to pay the price premium for plant-based meat in a period with higher inflation / a perceived cost-of-living crisis.
I think some good strategies to build career capital in the animal welfare spare are:
Read about current and past interventions in the space, e.g. through books like Ethics into Action and research like Rethink Priorities reports.
Attend movement events, like the Animal and Vegan Advocacy Summit, and volunteer with groups, e.g. with The Humane League.
Develop skills most in need in the animal welfare space, which I think include corporate outreach, campaigning, fundraising, people management, and operations.