I’m curious. Are there any disadvantages of having a whole bunch of chapters posting the same content? Is it likely to get these pages marked as producing spam?
It’s a good question. The contents will not be the same, the strategy will. The idea is to enable different chapters to create content independently following common guidelines and best practices (in terms of graphics, tone of voice, etc).
To add on what Luca said—so far we have been indeed using similar content for the two Instagram pages that we manage, solely because the posts are written in different languages (English and Italian), hence there is little overlap amongst the audiences. Whilst we could indeed use similar content for a future page in Spanish, this would not be the case if other EA pages in English were to be created. I hope this helps!
I’m curious. Are there any disadvantages of having a whole bunch of chapters posting the same content? Is it likely to get these pages marked as producing spam?
It’s a good question. The contents will not be the same, the strategy will. The idea is to enable different chapters to create content independently following common guidelines and best practices (in terms of graphics, tone of voice, etc).
To add on what Luca said—so far we have been indeed using similar content for the two Instagram pages that we manage, solely because the posts are written in different languages (English and Italian), hence there is little overlap amongst the audiences. Whilst we could indeed use similar content for a future page in Spanish, this would not be the case if other EA pages in English were to be created. I hope this helps!