I think you’re spot on, and I appreciate you writing this post. However, I think you’ve maybe missed the most important reason that you’re correct, which is that the focus on ending factory farming makes the movement significantly less accessible to the broader public than it otherwise could be.
Most people are broadly on board with welfare changes that animal activists push for (e.g. moving away from battery cages or gestation crates), but less on board with “ending factory farming.” And they’re even less on board if it’s made explicit that what most activists mean by ending factory farming is achieving a world with no or significantly less meat than there is now.
A lot of the paths to greater impact for the movement go through harnessing broad public support, or building broad coalitions. This is significantly harder to do when the center of gravity of the movement is around something so radical in relation to public opinion. More so when the focus on ending farming pushes the movement towards theories of change that are also unpopular, such as veganism and cultivated meat.
One might counter this by saying that social movements need a radical flank, and I think there’s merit to this argument. However, the current animal groups pretty much all use messaging around ending factory farming, even the ones perceived to be more “moderate.” I would argue that the movement right now lacks a moderate flank.
Another reason the framing is bad that you don’t mention is that it makes the industry significantly more skeptical of activists. All businesses look skeptically on external activists to an extent, but I think this is especially so in animal agriculture. Producers know that when activists advocate for e.g. cage-free reforms, their actual goals are to get people to eat fewer eggs, and eventually to get people to stop eating (factory-farmed) eggs all together. Some activists say this explicitly in public. For producers, this makes the activism a battle over the future existence of their industry, not a debate over current practices on the margin, making progress significantly more challenging.
I think you’re spot on, and I appreciate you writing this post. However, I think you’ve maybe missed the most important reason that you’re correct, which is that the focus on ending factory farming makes the movement significantly less accessible to the broader public than it otherwise could be.
Most people are broadly on board with welfare changes that animal activists push for (e.g. moving away from battery cages or gestation crates), but less on board with “ending factory farming.” And they’re even less on board if it’s made explicit that what most activists mean by ending factory farming is achieving a world with no or significantly less meat than there is now.
A lot of the paths to greater impact for the movement go through harnessing broad public support, or building broad coalitions. This is significantly harder to do when the center of gravity of the movement is around something so radical in relation to public opinion. More so when the focus on ending farming pushes the movement towards theories of change that are also unpopular, such as veganism and cultivated meat.
One might counter this by saying that social movements need a radical flank, and I think there’s merit to this argument. However, the current animal groups pretty much all use messaging around ending factory farming, even the ones perceived to be more “moderate.” I would argue that the movement right now lacks a moderate flank.
Another reason the framing is bad that you don’t mention is that it makes the industry significantly more skeptical of activists. All businesses look skeptically on external activists to an extent, but I think this is especially so in animal agriculture. Producers know that when activists advocate for e.g. cage-free reforms, their actual goals are to get people to eat fewer eggs, and eventually to get people to stop eating (factory-farmed) eggs all together. Some activists say this explicitly in public. For producers, this makes the activism a battle over the future existence of their industry, not a debate over current practices on the margin, making progress significantly more challenging.