Several EA organizations are working together with a communications advising firm to answer questions like
Who are key audiences we especially want to reach?
How do these audiences currently see EA?
What are the best ways to reach these audiences?
What EA ideas are especially important to convey?
I hope EA orgs end up sharing their new best guesses regarding these questions with the broader community, or at least reach out to smaller and newer organizations dedicated to outreach so that they can scale their outreach in a good direction and self-correct more easily.
I hope EA orgs end up sharing their new best guesses regarding these questions with the broader community, or at least reach out to smaller and newer organizations dedicated to outreach so that they can scale their outreach in a good direction and self-correct more easily.