The School for Moral Ambition (SMA) is a nonprofit foundation launched in 2024 by Rutger Bregman (author of Utopia for Realists and Humankind) alongside co-founders Harald Dunnink, Jan-Willem van Putten, Julia van Boven, and Ruben Timmerman. SMA aims to redefine success by encouraging individuals to align their careers with the world’s most pressing challenges, such as climate change, factory farming, and future pandemics.

Relationship to effective altruism

On X, Rutger Bregman likens EA to the Quakers: very weird, but also very right about some of the most fundamental issues of our time. In his view, if EAs are the Quakers of the 21st century, SMAs are the Evangelicals: a movement that is broader and more ‘normie’.

External links

School for Moral Ambition. Official website.