Hi Tae, thank you so much for writing this post! I’m coordinating WWOTF ads and this is really helpful feedback to get. We’ve thought a lot about the trade-off between reaching potentially interested audiences while not oversaturating those audiences in a way that’s off-putting, and have taken many steps to avoid doing so (most importantly, by not narrowing our target audience so greatly that the same people get bombarded). Ensuring we don’t oversaturate audiences is a key priority.
If it’s alright, I’d love to hear more details about exactly which ads your friend encountered — I’ll contact you via DM. If other people have other relevant experiences that they want to share, please email me at abie@forethought.org — it’s very helpful and very actionable to get feedback right now, since we can adapt and iterate ads in real-time.
This is from a couple months ago: in large part due to the advocacy of New York kidney donors in the EA community, this bill passed the NY state assembly, which will reimburse kidney donors and may save around 100 lives a year. It still needs to be signed into law by the governor, but it’s very likely to, and EAs are already on the ball to lobby for its passing!