Director of Operations at GovAI. I have a blog about nonprofit ops and strategy.
I previously co-founded and served as Executive Director at Wild Animal Initiative, was the COO of Rethink Priorities from 2020 to 2024, and ran an operations consultancy, Good Structures, from 2024-2025.
FWIW:
I think it would be more useful to clarify if Veganuary supported you doing this campaign. If the answer is yes, that seems great! If the answer is no, this seems explicitly not cooperative, and in that case, it would be misleading to frame this as a cooperative effort (independent of if this was good or bad to do). I don’t think whether or not Veganuary was informed was what folks were looking for, but if they endorsed the idea or did not endorse it / anti-endorsed it.
I think this just seems like a clarification worth making here given how negative the reaction has been to the campaign (from within the movement—hopefully it had a positive reaction externally!)