Thanks Alasdair; for what it’s worth I consider this very close to many variants on the ‘giving games’ idea, in terms of using the money to draw people in while still making sure it goes to a good cause. One plausible issue with donation matching instead here is that it seems fake if the money is going to be donated anyway (giving games of pretty much any variant give a genuine, if perhaps constrained, choice); do you have a sense of how people react to that?
Also, at some point in drafting this the word ‘boring’ was in inverted commas, as it is in your post. Not sure what happened to that...
Hi all, I’m Alex Gordon-Brown. I’m from the UK, and currently live and work in London. I started work at Jane Street Capital in September 2013.
The focus of my career is Earning To Give, and as a result I spend a lot of my free time thinking about questions of where and how to donate. I’m always happy to chat to others undertaking or considering EtG, especially those looking at finance.