Somewhat related question this post made me think of: From my (uninformed) perspective, THL’s social media content (Instagram, TikTok, Facebook, YouTube) appears to receive relatively low engagement, which makes me curious about how impactful it is.
Is that an accurate impression? I don’t have much background in media outreach, so I may be overestimating how “viral” content needs to be to have meaningful impact.
More generally, I’d be interested in understanding the strategy behind this content and how its performance is evaluated.
Thanks for the insightful answer!!