When an obvious principle demands a behavioral change that you do not carry out, you are failing to live up to your principles.
The point at which “effective altruism” transcends the triviality of choosing “more over less” is precisely when principles depend on behavior. A “behavioral ideology” is something that has not yet come into being.
However, it becomes even more trivial when the principles of human behavior are detached from the idea of virtue or lifestyle.
How am I going to maintain resolve to do good, to avoid life style creep, to reduce animal product consumption, etc., if I don’t have other people to show me the way, to encourage me, and to mentor?
It’s trivial to worry about how to spend resources on certain charities when one doesn’t have them.
The non-trivial consequence of an ideology centered on prosocial behavior patterns (financial charity, but not only) is the belief that the primary effort of such a movement should be to increase the number of people practicing charity. This requires effective psychological strategies that make a lifestyle based on cultivating benevolence (of which charity is a necessary consequence) appealing. For example, one hundred years ago, the founders of “Alcoholics Anonymous” had a very good idea.
The problem with all wefare estimates is their inherent imprecision, as well as the oversight that in any altruistic project—such as that of the EA community—the key factor is the motivation of the altruistic agents. Calculating any objectively altruistic action means ignoring the subjective element of the altruistic act.
The only effective calculation is one that prioritizes the motivation of the altruistic agents. Appealing to mere altruistic principles based on a cognitive understanding is insufficient. Hence the twenty-year failure of the EA community in its unsuccessful attempt to rationalize altruism. Altruism cannot be rationalized outside of a cultural conception of the altruistic agent’s motivation.
One contribution in this regard is that altruism can be cultivated as a necessary element within the development of a culture of benevolence, which might be sufficiently motivating to generate altruistic acts consistent with conventional welfare estimates.
But this is just one contribution among many others that could be made.