This comment is very smart and important. You made me think a lot.
In the case of science, I think the example isn’t good for your point, but your point is perfect nonetheless. I will simplify, but the reason that I think that the example doesn’t work is because science has lost its battle with religion (warm language) for centuries, and only started gaining ground because it started producing really useful things. Religion produces very little and it still manages to put up a fight against Science. Science is successful despite the fact that it’s ″cold″ and counterintuitive, simply because it’s so useful. (In fact, science becomes more “persuasive” for the general public when popular intellectuals like Dawkins, Tyson or Feynman add a warm poetic spin to it).
“An analysis that argues for using more warm words needs to make a more precise claim about why we should use warmth, in particular if warmth is often hard to combine with authority, ambitiousness and objectivity (as other commenters have noticed).”
The reason that I argue in favor of using a warmer language, without giving up on rationality, is because some of our ideas can make us seem cold, while usually the opposite is true. I think that seeming heartless is a specific weakness of the EA movement, for some of the reasons that I elaborated on the article. There are a lot of critiques of effective altruism that constantly imply that effective altruists are cold.
We can cover this weakness by putting a greater effort in communicating our feelings and showing our enthusiasm. I don’t think we lose anything important by doing this, but I’m really open about it. It would be problematic if it draws undesirable people, but by retaining our emphasis in rationality that problem would be mostly solved.
All your concerns are very interesting and important, and I would definitely like to see more discussion about this topic. We are in a stage in which It’s really important to get these things right.
Edit: Thanks to this comment, I’ve been thinking more and more about the importance of showing strength, consistency and determination to achieve our goals. This was something that I really liked about Yudkowsky’s texts: He makes a great effort to transmit how important his goal is to him and why we should keep pushing forward and improving.
I wrote an article that is relevant to this topic and I want to post it. However, I’m new here and I don’t have any karma points. Can you please give me five so I can post my article?
Thanks! :)