At Giving What We Can I work to support the global effective giving community and help with the development of new effective giving initiatives.
I also am the Executive Director of Impact Books.
Luke Moore 🔸
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UpÂdates on the effecÂtive givÂing ecosysÂtem (MCF 2024 memo)
You likely won’t be applying to the Meta Charity Funders for this project, but I think that they have pretty good general tips on how to approach writing grant applications. This forum post has some of the key points.
For a sense of what this might look like see what the GWWC research team found when they looked into how our donors’ giving is distributed across cause areas in our recent 2020-2022 impact evaluation:
Cause area Proportion of pledge donations 2020–2022 Proportion of non-pledge donations 2020–2022 Improving human wellbeing 65% 43% Improving animal welfare 7% 13% Creating a better future 11% 15% Multiple/​Unknown 17% 29% *These results based on data from for both pledge and non-pledge donations, however, we analysed only donations to charities and funds for which we recorded more than $500,000 USD received over 2020–2022. See our impact evaluation for a complete picture of what the data shows.
I actually think that GWWC and AIM are exploring the possibility of setting up a new Fund which would make grants in the meta charity space (including to effective giving initiatives). It would likely have a similar focus to the meta funding circle. This is all very early stage, and there are lots of details to be worked out, but watch this space!
Loved this post!
Thanks so much for writing this up!
Love to see how far this has come!
See these papers on EA and effective charitable giving by Paul Bloom and Lucius Caviola.
Happy to help if I can! Here’s some more info on me and my role as Effective Giving Global Coordinator and Incubator :)
Hey Ulrik!
GWWC has this advise about ‘why and how you should run a birthday fundraiser’.
I hope that helps :)
A midpoint approach (working hypothesis) could be to offer a lower standard pledge for GiveHealth (1%-5%) to appeal to a wider audience, but also mentioning the GWWC 10% Pledge in a few places and provide a link to it, similar to what AAC has done.
Normalising the 10% pledge often involves showing that others are already doing it. Therefore, it is important to ensure that when people pledge 1%, they are aware that there is a community (GWWC) that they can join, which pledges a higher amount (10%). I am very excited about this project and the potential to encourage a large number of healthcare professionals to give effectively. However, I would like to note that in GWWC’s most recent impact evaluation, we found that a small but significant percentage of our Trial Pledgers have gone on to take the 10% Pledge. This likely represents the majority of the value we provide through the Trial Pledge. I believe this could also be true for people taking a GiveHealth pledge if you also were to promote a 10% pledge, although I am uncertain about this.
I also agree with Vaidehi Agarwalla’s suggestion to reach out to OFTW and learn from their experience with the 1% pledge, including churn rates and other factors.
Hey GiveHeath!
I’m really excited about this new effective giving organisation—I think that you’ve done a really great job of capturing the heathcare vibe with the website and promotional video (simialr to how HIA captured the sporty/​althlete vibes on theirs). Feels a bit like an NHS explainer video (which I think is awesome!).
My name is Luke, and I work at GWWC as the Effective Giving Global Coordinator and Incubator where I support the global effective giving community and help with the development of new effective giving initiatives. Here are a few ways that I might be able to support your project. The most relevant of which is that I would love to jump on a call with someone from the GiveHealth team to chat about ways that GWWC and the wider effective giving ecosystem can support the work that you’re doing!
I’m also curious if you’ve been in contact with High Impact Medicine as I think they are interested in getting more involved in the effective giving space?
Great question.
We think that both strategies have merits, however we also think that there is less to the distinction than meets the eye. Different locations have quite different audiences and so getting new projects started which can target them seems valuable. But, to expand into new legal justifications (and get tax deductible status) it’s important to start a new legal entity so starting a new initiative in many of these new countries will need to happen anyway.
I also think that the expanding existing orgs vs starting new initiatives division is more of a spectrum. As mentioned in Appendix B, we think that it’s possible that in some of these countries the new initiatives won’t have to be completely independent. In many cases they can make use of tech infrastructure and branding from existing orgs like GWWC or Effektiv Spenden to cut down the set up work that they’d otherwise need to do.
Ultimately it will be for the cofounders of these new initiatives to decide how much they want to make use of the existing brands and/​or tech infrastructures that have already been developed—and we will go into more detail on the pros and cons of adopting these existing resources during the program so that cofounders can make whatever choice that gives their initiative the best chance of success.
Having said all of that, many existing orgs are hiring country managers, e.g. we didn’t include Austria as one of our target countries because Effektiv Spenden are likely to expand into that market. However, although GWWC, and other orgs, are expanding, we can only grow so fast and hire so many people in a year. As a result, getting new, more independent, projects started will accelerate the rate that we’re able to bring effective giving to new markets.
Hey Denis! Really glad to hear you’ve applied—please also let people in your networks know about the program :)
Where are the GWWC team donatÂing in 2023?
Why EffecÂtive GivÂing InÂcuÂbaÂtion—Report
EffecÂtive GivÂing InÂcuÂbaÂtion—apÂply to CE & GWWC’s new proÂgram!
Hey Denis,
Sorry for not seeing this sooner! If you’re interested in reaching out to a few charities and making the case that they register (if it’s not to hard) that would be pretty useful. I’d recommend starting with GWWC’s top recommendations: https://​​www.givingwhatwecan.org/​​donate/​​organizations
Please contact me on lucas.moore@givingwhatwecan.org if you get anywhere with this :)
This is really helpful thanks so much, if you could link to https://​​www.givingwhatwecan.org/​​seeking-founders-for-new-effective-giving-organisations rather than the Forum post that would be amazing as it’s possible that the page gets updated over time and so will have the most up-to-date info :)
Hey Squeezy! I’m really sorry, but we’re not going to be able to do this right now as we don’t have the data from these organisations or it would take too long to categorise it at this point. Here you can find out more information about Open Philanthropy and Manifund’s allocations. Unfortunately we don’t have the data on other organisations.