Many of the most cost-effective & scale-able interventions are preventative, like child immunizations in globally poor areas. Unfortunately preventative work usually isn’t as flashy, like there isn’t a lot of fan-fare or striking event when in 6 months a vaccinated child doesn’t get malaria.
In what ways might the Mr. Beast team or others creatively work through/around this challenge to make highly-effective preventative work more compelling?
When & where can I watch the video?