Re Dropshipping: why do you doubt people would choose a dropshipper on the basis of charitable alignment? I suspect many people would prefer a charity get the profit over a private individual, especially EAs.
I also think fashion could be a good direction to go, capitalizing on a virtue-signaling advantage while forgoing the “no-brainer” advantage allowed by products with few dimensions of variability. But if you can get an apples-to-apples comparison, why wouldn’t a consumer choose a charity?
I think EAs are a tiny number of people, and spend only a tiny fraction of their income on drop shipping.
In the abstract if you ask me, where I want the money to go, I would say charity. But when I shop online I really only care about price, reviews, and delivery speed.
Afaic, drop shippers don’t really develop brand names or brand loyalty.
Amazon is in many ways a dropshipper with a strong brand an high loyalty(although they’ve gotten big also because of their warehousing). I do completely agree that people mostly care about price reviews and delivery speed. That needs to be matched, and then people might consider guided consumption. The good thing is that I believe guided producers can match the competition and then have that unique selling point of giving profits away.
Our researchers spoke to Newman’s Own and I’m soon speaking to TOMS as well, and brands like these are looking at sales channels that align with their mission, and guided producers might be uniquely suited to serve their needs.
Re Dropshipping: why do you doubt people would choose a dropshipper on the basis of charitable alignment? I suspect many people would prefer a charity get the profit over a private individual, especially EAs.
I also think fashion could be a good direction to go, capitalizing on a virtue-signaling advantage while forgoing the “no-brainer” advantage allowed by products with few dimensions of variability. But if you can get an apples-to-apples comparison, why wouldn’t a consumer choose a charity?
I think EAs are a tiny number of people, and spend only a tiny fraction of their income on drop shipping.
In the abstract if you ask me, where I want the money to go, I would say charity. But when I shop online I really only care about price, reviews, and delivery speed.
Afaic, drop shippers don’t really develop brand names or brand loyalty.
Amazon is in many ways a dropshipper with a strong brand an high loyalty(although they’ve gotten big also because of their warehousing). I do completely agree that people mostly care about price reviews and delivery speed. That needs to be matched, and then people might consider guided consumption. The good thing is that I believe guided producers can match the competition and then have that unique selling point of giving profits away.
Our researchers spoke to Newman’s Own and I’m soon speaking to TOMS as well, and brands like these are looking at sales channels that align with their mission, and guided producers might be uniquely suited to serve their needs.
Sounds cool!