Yes, I’m familiar with Newman’s Own and that is definitely an example of a Guiding Producer. It’s great that there’s a charitable trust that benefits from our purchases. In my view, this feature was insufficiently exploited by the company. Initially Newman was intending not to advertise the pro-social ownership (thankfully he was persuaded otherwise). But with the degree of advertising and consumer awareness of Newman’s Own’s mission, I suspect it is not enjoying the degree of advantage that it potentially could if it more explicitly viewed itself as a channel of pro-social Consumer Power. Another issue would be that the product dimensions numerosity may make it not an ideal GP.
If there was a broad effort to inform and empower consumers as well as a broad representation in the economy of Guiding Producers in the economy, I believe GPs could rapidly capture market share. The key would be enabling the convenient “no-brainer” decision for consumers.
The key is indeed getting to a situation where you’re matching the offering (prices, product, delivery speed, UX/UI) of the competition and that might take a very long time and cost large sums of money, so that’s easier said than done. Only then does it become a no-brainer for the general public.
I agree that Paul Newman made the mistake to not publicly voice how much good they were doing. That’s humble and noble, but if they were more vocal about it they might have been even more successful. Do note that they donated more than 500 million USD so they were by no means small.
Thanks for reading it and the well-wishes!
Yes, I’m familiar with Newman’s Own and that is definitely an example of a Guiding Producer. It’s great that there’s a charitable trust that benefits from our purchases. In my view, this feature was insufficiently exploited by the company. Initially Newman was intending not to advertise the pro-social ownership (thankfully he was persuaded otherwise). But with the degree of advertising and consumer awareness of Newman’s Own’s mission, I suspect it is not enjoying the degree of advantage that it potentially could if it more explicitly viewed itself as a channel of pro-social Consumer Power. Another issue would be that the product dimensions numerosity may make it not an ideal GP.
If there was a broad effort to inform and empower consumers as well as a broad representation in the economy of Guiding Producers in the economy, I believe GPs could rapidly capture market share. The key would be enabling the convenient “no-brainer” decision for consumers.
The key is indeed getting to a situation where you’re matching the offering (prices, product, delivery speed, UX/UI) of the competition and that might take a very long time and cost large sums of money, so that’s easier said than done. Only then does it become a no-brainer for the general public.
I agree that Paul Newman made the mistake to not publicly voice how much good they were doing. That’s humble and noble, but if they were more vocal about it they might have been even more successful. Do note that they donated more than 500 million USD so they were by no means small.