Short-form vertical video (TikTok, Instagram Reels, YouTube Shorts)
Short-form text a.k.a. microblogging (Twitter, Bluesky, Mastodon, Threads)
Then I think it’s not true. I think investing in those mediums would just be good money chasing after bad.
I think this largely depends on your goal of creating this kind of content. If you are just blasting them to the ether, that’s likely not useful, but such videos can serve as a “hook” for people to then go on and engage with long-form content or even to take an intro course about EA.
Is there any high-quality evidence or even good anecdotes about how successful creators are at getting people off the platform? I only know anecdotally things like, e.g., Hank Green complaining about the algorithm aggressively downranking his posts about his charity store.
I also feel like I’ve heard comedians say that Twitter is fine with their jokes, but when they want to promote a show — for many of them, the main purpose of being on Twitter — their followers barely see those tweets. Also, when I used TikTok, I noticed a few sketch comedy creators who had large followings on TikTok but had barely any conversions to YouTube.
I think probably the algorithm is behind a lot of this, but also I think probably most users don’t want the friction of clicking through to another platform.
My cynical take on this is that people scroll Twitter and TikTok to numb out and engage their limbic system, not their prefrontal cortex, so it’s a losing game for all involved.
@Bella that’s part of the answer I owe you. I will give the other part soon.
I think this largely depends on your goal of creating this kind of content. If you are just blasting them to the ether, that’s likely not useful, but such videos can serve as a “hook” for people to then go on and engage with long-form content or even to take an intro course about EA.
Is there any high-quality evidence or even good anecdotes about how successful creators are at getting people off the platform? I only know anecdotally things like, e.g., Hank Green complaining about the algorithm aggressively downranking his posts about his charity store.
I also feel like I’ve heard comedians say that Twitter is fine with their jokes, but when they want to promote a show — for many of them, the main purpose of being on Twitter — their followers barely see those tweets. Also, when I used TikTok, I noticed a few sketch comedy creators who had large followings on TikTok but had barely any conversions to YouTube.
I think probably the algorithm is behind a lot of this, but also I think probably most users don’t want the friction of clicking through to another platform.
My cynical take on this is that people scroll Twitter and TikTok to numb out and engage their limbic system, not their prefrontal cortex, so it’s a losing game for all involved.
@Bella that’s part of the answer I owe you. I will give the other part soon.