Through negotiation and hard-hitting public pressure campaigns, THL UK is able to secure corporate commitments to improve animal welfare standards. We choose not to run certification schemes because those schemes, like RSPCA Assured, usually involve having financial ties to the producers or retailers themselves (a certain percentage of sales going to the scheme administrator). Because THL UK wants to expose and hold corporations aggressively to account for poor animal welfare, being fully independent gives us the autonomy to speak critically and openly–and our approach gets results: As a result of our corporate campaigns and collaboration with other organisations, 130 UK companies (610 companies globally) have now signed up to the Better Chicken Commitment. If you would like to get an overview of the companies that made a commitment, all broiler welfare and cage-free commitments globally can be tracked via Chicken Watch, a website by THL.
We of course agree that the current labelling of meat and dairy products is unclear and often misleading. Images of idyllic animals on green farmland, or labels claiming animals live in ‘comfortable’ settings, are a far cry from the deprivation and suffering they experience on factory farms. And we hold retailers to account when we see them using these tactics–just recently, Lidl UK removed misleading imagery of free range outdoor chickens from their website after we submitted a complaint to the Advertising Standards Authority.
Dear Klara, the information about Chicken Watch is very useful, and I completely understand your specialization.
I am trying to spread the idea of taking animal welfare certification “in our own hands”, because I see it both possible and even financially self sustainable. So perhaps, somebody in the EA space will try to develop the idea.
Thank you for your question.
Through negotiation and hard-hitting public pressure campaigns, THL UK is able to secure corporate commitments to improve animal welfare standards. We choose not to run certification schemes because those schemes, like RSPCA Assured, usually involve having financial ties to the producers or retailers themselves (a certain percentage of sales going to the scheme administrator). Because THL UK wants to expose and hold corporations aggressively to account for poor animal welfare, being fully independent gives us the autonomy to speak critically and openly–and our approach gets results: As a result of our corporate campaigns and collaboration with other organisations, 130 UK companies (610 companies globally) have now signed up to the Better Chicken Commitment. If you would like to get an overview of the companies that made a commitment, all broiler welfare and cage-free commitments globally can be tracked via Chicken Watch, a website by THL.
We of course agree that the current labelling of meat and dairy products is unclear and often misleading. Images of idyllic animals on green farmland, or labels claiming animals live in ‘comfortable’ settings, are a far cry from the deprivation and suffering they experience on factory farms. And we hold retailers to account when we see them using these tactics–just recently, Lidl UK removed misleading imagery of free range outdoor chickens from their website after we submitted a complaint to the Advertising Standards Authority.
Dear Klara, the information about Chicken Watch is very useful, and I completely understand your specialization.
I am trying to spread the idea of taking animal welfare certification “in our own hands”, because I see it both possible and even financially self sustainable. So perhaps, somebody in the EA space will try to develop the idea.
Thank you very much for the good work,
Arturo