Agree that this is likely explained by people thinking they recognise the familiar terms and conflating it with the Humane Society or other local Humane Societies. We didn’t include specific checks of real awareness for The Humane League or other orgs and figure on our list, because they weren’t key outcomes we were interested in verifying awareness of per se and survey length is limited. They were included primarily to provide a point of comparison (alongside a mixture of fake, real but very low incidence, and real and very common, items), and to allow us another check by assessing whether responses were associated with each other in ways that made sense (i.e. we would expect EA-related terms to show sensible associations with each other, charities in general to be associated with each other, and tech-related items to be associated with each other).
Based on google trends, I’d expect The Humane League to be a bit less well known than GiveWell, and the Humane Society to be much more well known.
Agree that this is likely explained by people thinking they recognise the familiar terms and conflating it with the Humane Society or other local Humane Societies. We didn’t include specific checks of real awareness for The Humane League or other orgs and figure on our list, because they weren’t key outcomes we were interested in verifying awareness of per se and survey length is limited. They were included primarily to provide a point of comparison (alongside a mixture of fake, real but very low incidence, and real and very common, items), and to allow us another check by assessing whether responses were associated with each other in ways that made sense (i.e. we would expect EA-related terms to show sensible associations with each other, charities in general to be associated with each other, and tech-related items to be associated with each other).
Based on google trends, I’d expect The Humane League to be a bit less well known than GiveWell, and the Humane Society to be much more well known.
Here’s the same search, plus The Human League: