Many organisations, such as Oxfam, try to get their donors to set up regular (weekly/fortnightly/monthly) donations instead of giving a lump sum. This is largely done to make the organisation’s funding more steady and predictable. Have any thoughts on this?
I’m not sure how beneficial it would be, but it’s definitely possible to push this ‘donate monthly instead of giving a lump sum’ point further without spending too many resources on it.
With the example of Oxfam, they get their fundraising callers to use the message ‘you should set up monthly donations’ instead of just ‘you should donate’. And they also have a ‘make a monthly donation’ button right next to the ‘make a general donation’ button on their website. And I’m sure they do other things as well, to push that message.
Many organisations, such as Oxfam, try to get their donors to set up regular (weekly/fortnightly/monthly) donations instead of giving a lump sum. This is largely done to make the organisation’s funding more steady and predictable. Have any thoughts on this?
Yeah I think it would make sense for some EA orgs to try this.
We already recommend this if people ask us which we prefer.
I’m not sure how beneficial it would be, but it’s definitely possible to push this ‘donate monthly instead of giving a lump sum’ point further without spending too many resources on it.
With the example of Oxfam, they get their fundraising callers to use the message ‘you should set up monthly donations’ instead of just ‘you should donate’. And they also have a ‘make a monthly donation’ button right next to the ‘make a general donation’ button on their website. And I’m sure they do other things as well, to push that message.