Other than giving up and shutting down, they could have put offsetting front and center. I think it might be psychologically compelling to some who don’t want to give up meat to be able to undo some of their contributions to the factory farming system. I actually became aware of their calculator from your quick take, as currently it is pretty hard to find.
An interesting idea! I think an offset-based strategy has some challenges, but I’d be interested in seeing how it went. It tries to sell a different affective good than most traditional efforts (guilt reduction, rather than warm fuzzies), and a fundraising org probably has to choose between the two.
On the plus side, it probably appeals to a different set of donors. On the down side, you’d find it hard to collect more than the full-offset amount from any donor.
(Working out the ethics of quilting one’s prospective donors is too complex for a comment written on commuter rail....)
Someone could not just eliminate their contribution to FF but be part of the solution if their contribution is a greater than one multiple of the offset. I think people might like a 1.5 to 2X offset potentially for the warm fuzzies.
Other than giving up and shutting down, they could have put offsetting front and center. I think it might be psychologically compelling to some who don’t want to give up meat to be able to undo some of their contributions to the factory farming system. I actually became aware of their calculator from your quick take, as currently it is pretty hard to find.
An interesting idea! I think an offset-based strategy has some challenges, but I’d be interested in seeing how it went. It tries to sell a different affective good than most traditional efforts (guilt reduction, rather than warm fuzzies), and a fundraising org probably has to choose between the two.
On the plus side, it probably appeals to a different set of donors. On the down side, you’d find it hard to collect more than the full-offset amount from any donor.
(Working out the ethics of quilting one’s prospective donors is too complex for a comment written on commuter rail....)
Someone could not just eliminate their contribution to FF but be part of the solution if their contribution is a greater than one multiple of the offset. I think people might like a 1.5 to 2X offset potentially for the warm fuzzies.