Contrarian marketing like this seems like it would only work well if the thing being opposed was extremely well known, which I don’t think Veganuary is.
This might be a bit pedantic, but I would note that Veganuary is more popular in the UK. If we adjust the Google trends search to be UK-only, it looks more comparable.
Of course, I suspect Movember is more US-based, so this is now maybe too biased towards Veganuary, and even so, Movember still outpaces Veganuary, but it does look more competitive.
(I don’t know if Black History Month is a fair comparable, especially considering it’s part of the US education system in a way the other two aren’t.)
Again, I don’t think this changes your larger point all that much, but figured additional context helps.
Contrarian marketing like this seems like it would only work well if the thing being opposed was extremely well known, which I don’t think Veganuary is.
Seems true. Looking at google trends, ‘veganuary’ is a lot less searched for than ‘movember’.
And I’d suspect that ‘movember’ isn’t all that well-known either. For example, comparing it to black history month.
This might be a bit pedantic, but I would note that Veganuary is more popular in the UK. If we adjust the Google trends search to be UK-only, it looks more comparable.
Of course, I suspect Movember is more US-based, so this is now maybe too biased towards Veganuary, and even so, Movember still outpaces Veganuary, but it does look more competitive.
(I don’t know if Black History Month is a fair comparable, especially considering it’s part of the US education system in a way the other two aren’t.)
Again, I don’t think this changes your larger point all that much, but figured additional context helps.