However 65-70% claimed retention after 0-2 years suggests a relatively short half-life for members.
It occurs to me that, if true, this would have important implications for GWWC’s marketing, namely that we should deemphasize students, as many of them would have dropped out before they start making bank, and increase the emphasis on mature targets.
It occurs to me that, if true, this would have important implications for GWWC’s marketing, namely that we should deemphasize students, as many of them would have dropped out before they start making bank, and increase the emphasis on mature targets.