only 293 of 705 (41.6%) of the people who applied to join GWWC have returned their pledge forms.
The fraction of people who claimed to be fulfilling the pledge in 2011 (I take it GWWC does not have tax receipts etc.) was basically unvarying by year of pledge: 64% of 2009 pledges, 71% of 2010 pledges and 64% of 2011 pledges. This suggests that the ‘more keen people join first’ and ‘people drop out over time’ effects perfectly canceled out. (Though the sample size is small). However 65-70% claimed retention after 0-2 years suggests a relatively short half-life for members.
However 65-70% claimed retention after 0-2 years suggests a relatively short half-life for members.
It occurs to me that, if true, this would have important implications for GWWC’s marketing, namely that we should deemphasize students, as many of them would have dropped out before they start making bank, and increase the emphasis on mature targets.
Thanks very much. Some interesting points:
only 293 of 705 (41.6%) of the people who applied to join GWWC have returned their pledge forms.
The fraction of people who claimed to be fulfilling the pledge in 2011 (I take it GWWC does not have tax receipts etc.) was basically unvarying by year of pledge: 64% of 2009 pledges, 71% of 2010 pledges and 64% of 2011 pledges. This suggests that the ‘more keen people join first’ and ‘people drop out over time’ effects perfectly canceled out. (Though the sample size is small). However 65-70% claimed retention after 0-2 years suggests a relatively short half-life for members.
It occurs to me that, if true, this would have important implications for GWWC’s marketing, namely that we should deemphasize students, as many of them would have dropped out before they start making bank, and increase the emphasis on mature targets.