App product guy and mobile game designer (in a past life) here.
Suggestion would be to test and much as you possibly can quickly and cheaply with a bare bones MVP / prototype before you commit lots of time/money on charity setup, full app development, graphics/branding.
Most app concepts and UX’s just don’t resonate with users, find out if it does first before going further, and iterate as needed.
There’s lots of good advice out there on how to do customer development, testing. I’d go both qualitative (blind play test, focus groups etc) and quantitative (embed analytics, see where people drop etc)
Thanks a lot for the feedback Simon! Right now we’re still barebones and I’m developing the app myself. The trouble we’re having with the iterate quick and test user comfort is that it won’t be a true test until the user can actually donate to the charities in question. Unless we can really get to the heart of testing the theory of a rewarding prosocial spending in app experience we won’t be testing the true core of the idea. And in order to collect money from users on behalf of third party charities (using information about the amazing work of those charities) we need to take care of a load of governance and legal issues about financial propriety. Any idea on ways around this or how to organize testing individual elements through dedicated focus group I’d be keen for more guidance.
Maybe dumb-question: Is there some way to do this through GWWC? If it used their donation platform/ was incubated legally by them maybe you could avoid this?
App product guy and mobile game designer (in a past life) here.
Suggestion would be to test and much as you possibly can quickly and cheaply with a bare bones MVP / prototype before you commit lots of time/money on charity setup, full app development, graphics/branding.
Most app concepts and UX’s just don’t resonate with users, find out if it does first before going further, and iterate as needed.
There’s lots of good advice out there on how to do customer development, testing. I’d go both qualitative (blind play test, focus groups etc) and quantitative (embed analytics, see where people drop etc)
All the best with it!
Thanks a lot for the feedback Simon! Right now we’re still barebones and I’m developing the app myself. The trouble we’re having with the iterate quick and test user comfort is that it won’t be a true test until the user can actually donate to the charities in question. Unless we can really get to the heart of testing the theory of a rewarding prosocial spending in app experience we won’t be testing the true core of the idea. And in order to collect money from users on behalf of third party charities (using information about the amazing work of those charities) we need to take care of a load of governance and legal issues about financial propriety. Any idea on ways around this or how to organize testing individual elements through dedicated focus group I’d be keen for more guidance.
Maybe dumb-question: Is there some way to do this through GWWC? If it used their donation platform/ was incubated legally by them maybe you could avoid this?