It’s fine to call it your charity and your contribution that you undercharge for those utilons and don’t capture as much value as you create—if you’re nice enough to do that, which you don’t have to be, you can be Lawful Neutral instead of Lawful Good and I won’t think you’re as cool but I’ll still happily trade with you.
(I apologize for resorting to the D&D alignment chart, at this point, but I really am not sure how to compactly express these ideas without those concepts, or concepts that I could define more elaborately that would mean the same thing.)
I like “playing on the side of humanity” (or the more verbose “playing on the side of all sentient beings”), in contrast with “playing for your own side”. So I might say something like:
You don’t have to be playing on the side of humanity all the time, you can also look out for your own interests—and in practice you should be doing a mix of the two. I won’t think you are as cool if you are primarily looking out for number one, but I’ll still happily collaborate with you.
Nitpick:
I like “playing on the side of humanity” (or the more verbose “playing on the side of all sentient beings”), in contrast with “playing for your own side”. So I might say something like: