As far as we can tell (e.g. by looking at metrics in the Google ads platform directly) this percentage viewed incorporates all ads served on YouTube (which is most, but not all of them).
Average percentage viewed was indeed a lot worse on other ad platforms :)
As far as we can tell (e.g. by looking at metrics in the Google ads platform directly) this percentage viewed incorporates all ads served on YouTube (which is most, but not all of them).
Average percentage viewed was indeed a lot worse on other ad platforms :)