I think we still see really good engagement with the videos themselves. The average view duration for the AI video is currently 58.7% of the video, and 25% of viewers watched the whole video
This average percentage relates to organic traffic only, right? The paid traffic APV must look much lower, something like 5%?
As far as we can tell (e.g. by looking at metrics in the Google ads platform directly) this percentage viewed incorporates all ads served on YouTube (which is most, but not all of them).
Average percentage viewed was indeed a lot worse on other ad platforms :)
This average percentage relates to organic traffic only, right? The paid traffic APV must look much lower, something like 5%?
As far as we can tell (e.g. by looking at metrics in the Google ads platform directly) this percentage viewed incorporates all ads served on YouTube (which is most, but not all of them).
Average percentage viewed was indeed a lot worse on other ad platforms :)