Just checked out the prototype – it’s cool! I like the idea of using this as a bridge while more rigorous WFF data is still being developed. Curious how you’re thinking about how this might fit alongside existing certifications or labeling schemes once WFF estimates are available (i.e. more complementary, overlapping, or something else)? And who do you see as the most promising early adopters for a tool like this?
Thanks, Becca — really glad you took a look and liked it.
On your point about how this relates to certifications and similar tools: we see this as strongly complementary to them, not an alternative. When Welfare Footprint estimates become available, our hope is that they’ll be usable in many different ways by different stakeholders — including certification initiatives themselves — rather than being tied to a single interface or application.
This app is best understood as an early exploratory step: a way of seeing how people actually engage with welfare information, what resonates or causes confusion, and how different framings influence choices. We hope these insights can be useful not just for us, but for anyone thinking about how WFF-style estimates might be effectively deployed beyond a single app.
Just checked out the prototype – it’s cool! I like the idea of using this as a bridge while more rigorous WFF data is still being developed. Curious how you’re thinking about how this might fit alongside existing certifications or labeling schemes once WFF estimates are available (i.e. more complementary, overlapping, or something else)? And who do you see as the most promising early adopters for a tool like this?
Thanks, Becca — really glad you took a look and liked it.
On your point about how this relates to certifications and similar tools: we see this as strongly complementary to them, not an alternative. When Welfare Footprint estimates become available, our hope is that they’ll be usable in many different ways by different stakeholders — including certification initiatives themselves — rather than being tied to a single interface or application.
This app is best understood as an early exploratory step: a way of seeing how people actually engage with welfare information, what resonates or causes confusion, and how different framings influence choices. We hope these insights can be useful not just for us, but for anyone thinking about how WFF-style estimates might be effectively deployed beyond a single app.