Thanks, Becca — really glad you took a look and liked it.
On your point about how this relates to certifications and similar tools: we see this as strongly complementary to them, not an alternative. When Welfare Footprint estimates become available, our hope is that they’ll be usable in many different ways by different stakeholders — including certification initiatives themselves — rather than being tied to a single interface or application.
This app is best understood as an early exploratory step: a way of seeing how people actually engage with welfare information, what resonates or causes confusion, and how different framings influence choices. We hope these insights can be useful not just for us, but for anyone thinking about how WFF-style estimates might be effectively deployed beyond a single app.
Thanks, Becca — really glad you took a look and liked it.
On your point about how this relates to certifications and similar tools: we see this as strongly complementary to them, not an alternative. When Welfare Footprint estimates become available, our hope is that they’ll be usable in many different ways by different stakeholders — including certification initiatives themselves — rather than being tied to a single interface or application.
This app is best understood as an early exploratory step: a way of seeing how people actually engage with welfare information, what resonates or causes confusion, and how different framings influence choices. We hope these insights can be useful not just for us, but for anyone thinking about how WFF-style estimates might be effectively deployed beyond a single app.