Hi Bella, thank you for writing this up! Are you willing to share more granular performance data for the different marketing efforts to help other orgs estimate the expected cost and performance of paid advertising?
I’m not sure — I didn’t do this in this post/didn’t have any plans to, mostly because I’m unsure how much our experiences would generalise to different contexts.
Performance of our ads within the same channel can vary by up to a couple orders of magnitude, so I’m just not sure how helpful it’d be for others.
That said, if you’re considering a specific project, I’d probably be happy for me or one of my team to chat to you about it based on our experience?
Hi Bella, thank you for writing this up! Are you willing to share more granular performance data for the different marketing efforts to help other orgs estimate the expected cost and performance of paid advertising?
Hey Aidan!
I’m not sure — I didn’t do this in this post/didn’t have any plans to, mostly because I’m unsure how much our experiences would generalise to different contexts.
Performance of our ads within the same channel can vary by up to a couple orders of magnitude, so I’m just not sure how helpful it’d be for others.
That said, if you’re considering a specific project, I’d probably be happy for me or one of my team to chat to you about it based on our experience?
Thanks for the prompt response! DM’d you